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Oct
27

Using Video To Build Your List

More and more video is appearing online – both personal videos people share with friends and videos marketers are using to sell their products, build traffic to their web sites, as products themselves, and to build their lists.

When you talk about using video for list-building, most people immediately think of offering downloadable videos as bait to get people to opt-in – and that’s a very good use of video. But there’s an even better way to use video for building your list – Video Squeeze Pages!

Still fairly new online, the initial results from video opt-in pages are extremely encouraging – people are reporting much higher opt-in rates with video squeeze pages than the standard HTML pages that were there before. And that’s not really surprising, if you think about live in the offline world.

It’s human nature that we prefer doing business with people we know, as opposed to big, faceless corporations. You like dealing with Bob the grocer, Mary the hairdresser, Donna the newspaper girl and Billy the pool boy. But what emotion is called up by thinking about the government, the banks, the telephone and cable companies or an oil company? Which of those two groups would you rather your money was going to?

The same will most likely prove to be the case online, based on the results we’re seeing from video. When you do a quick video inviting people to sign up and telling them about your e-zine and your incentive, they’re doing business with YOU – a real, live human being they can probably relate to, as opposed to a big faceless website.

You’ve been to a number of the huge websites – from corporate sites to the search engines. Feel any emotional attachments to them? Would you care if they disappeared tomorrow and were replaced by another? Would you even notice?
But if you frequent a marketer’s site, one that presents themselves in videos for you, the connection is stronger. Not as strong as if you’d met them in person, perhaps, but MUCH more so than a corporate site.

And THAT’S the reason emerging for the fact that video squeeze pages are getting better results. And like anything in the realm of marketing, better results means more profit – and that more and more people will be following suit until the market is saturated – if that level CAN be reached online.

But don’t wait til video squeeze pages are as common as blogs are today – get your own video squeeze page online now while they’re fairly new, and enjoy the extra returns it brings. Simply put your short video on a page with your opt-in form beside it, and invite people to fill out the information and download your gift.
And enjoy all the extra opt-ins your video squeeze page will bring you!

 

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