You Build Your List to Build Your Business
Posted by L J | Posted in Information | Posted on 08-07-2010
Tags: build your list, building a list, business building, business building on line, existing lists, internet marketer, Internet Marketing, list building, opt-in list
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It is a strange thing but sometimes new Internet marketers lose sight of the object of building an opt-in list. They can get so caught up in expanding their opt-in lists that they lose sight of the obvious. You build an opt-in list for the purpose of building your business. Building the list isn’t the main objective. A list with only 10 names and email addresses is 10 times more valuable if you make ten sales than a list with 10,000 names on it that you make one sale to. Quality is more important than quantity when you are talking about opt-in list names and email addresses.
There really are only three basic rules for building a list that will build your business and that, after all, is the objective.
Rule #1: Ask! Ask the members of your existing list what they want. Ask them what kind of information that will best serve their purposes and then provide what they ask for. People love to be asked for their opinions. It makes them feel valuable and the fact is that they and their opinions really are valuable to you.
Rule #2: Don’t over-do it! You may want to stay in constant touch with your opt-in list but they will not like too much contact. I have just recently removed myself from a mailing list that did provide me with some excellent information but three emails a day was a distraction and an interruption…so I opted out. Keep your enthusiasm in check, and try to only send a maximum of one e-mail a day unless special circumstances arise requiring more.
Rule #3: Know the members of your list. Knowing who the members of your list are will help you to gather names and email addresses of like-minded individuals. These like-minded individuals will build your list, as well as, build your business. Never be afraid to ask your list to recommend you to their friends and co-workers, or to others who share their passion for your niche. ‘Know other tennis enthusiasts? Show them you’re in the know – forward them your copy of today’s issue and suggest they subscribe!’
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Tags:build your list,building a list,business building,business building on line,existing lists,internet marketer,Internet Marketing,list building,opt-in list
Asking works for your blog too. I just did ask my readers what questions they have so I can supply the things they need.
Mike Paetzold´s last blog ..Subdomains- squeeze pages and landing pages
You’ve outlined 3 great rules to follow when building a list. I have to admit that the idea of having a large list is appealing but you are right, it’s more important to have a responsive list than a huge list that does not open your emails. Keeping a balance is the key
Luca Di Nicola´s last blog ..Email Marketing Essentials No3- Follow Up Emails
Building a list to build your business needs some good planning. It’s easy to move from a small buyers list to a huge list for freebies. Then it becomes statistics: how many do you need for 1 sale? it seems more and more is required.
Somewhere there should be a balance. I started to separate my lists. keep (niche) buyers separate, mail infrequent.
Fred Lotgering´s last blog ..What Are They Saying About You
I think the asking part is one of the hardest concepts for marketers to grasp. But once they get use to it they can really learn to grow their business.
Andre Arnett´s last blog ..All About Affiliate Programs 101